E-Library

Lessons Learned:

1. To achieve higher effect from P/CVE campaigning, the work should be conducted both online and offline; online social media should be complemented by online traditional media engagement;
2. P/CVE campaigning resonates with wider audience once it involves trusted opinion leaders with a large number of followers (co-thinkers) to replicate the effort;
3. Count on your project activists and a pool of volunteers, but first equip them with up-to-date social media and production skills
4. Given that P/CVE is a highly dynamic area in itself, it is essential to equip media production experts with subject area knowledge and media experts with analytical depth in current P/CVE trends;
5. Classic social media marketing (SMM) tactics do NOT work in P/CVE campaigning; therefore, allocate necessary resources (i.e. time, money, people, etc.) to design material specific to your reality SMM strategy and tactics and recognize the area is understudied as is and requires trial-and-error momentum prior to dissemination;
6. Protect sensitive project data (esp. when related to individuals, groups, and locations) anywhere to ensure safety and security of people involved and effectiveness of anonymous campaigning during the active phase of your initiative. That approach will offer you a chance to build credibility